The True King Of Love

I'm sure you all get spam e-mail, it's one of the ugly drawbacks to the benefits of the Internet. Less junk mail in your regular mailbox, tons of spam in your e-mail inbox. For some reason I get spam for boner pills every single day. You know, Levitra, Viagra, Cialis, that kind of thing; maybe these spammers know something I don't? And while most spam is filtered properly, these purveyors change their e-mail addresses so often - and misspell 'viagra' on purpose - that my e-mail inbox can't keep up. I mark the messages as junk and delete them.
   Until today. I was deleting the latest boner pill spam when I came across one I just couldn't ignore. Finally, at long last, one of these guys had come up with a clever marketing ploy. The subject line read 'Levitra_MakesYouTheTrueKingOfLove.'
   I didn't open the e-mail, of course, but it's still there in my hotmail account* so I can look at it and laugh. And maybe give a small footnote to a marketing textbook. This horrible spam - for a product I don't need and won't buy, let's be perfectly clear - did what it was supposed to do. It made me stop and notice it. King of Love... Well now, who wouldn't want that? Being the true king of anything is great, but being the True King Of Love? Sign me up.
   It's not just about the volume, any idiot with manual from Barnes and Noble can set up an e-mail server and become a spammer. But the minimal effort they take with their subject lines makes me wonder if they're more interested more in jamming up e-mail inboxes rather than trying to move product. Maybe if they took just a little more effort, like this person did, they might ring a higher percentage of sales.
   True King Of Love... I like the sound of it. It would make a great business card.


*my public e-mail, the one I use when I fill out online forms, precisely so my real e-mail account won't have to deal with all the spam